• Hitesh Kapoor

3 Important things to know while selecting Pharma Manufacturer. (2nd One may cost you millions)

PCD Franchise companies rely on third-party manufacturers for manufacturing their pharmaceutical goods. These goods represent the PCD franchise's quality and reputation. Therefore, it's very important that you choose the right manufacturer. Here is the list of the most important things to know while selecting a pharma manufacturer:

Money-driven or value-driven: Negotiating price is a common practice in business. The problem occurs when the manufacturer in order to gain the customer or order starts to reduce prices at the loss of quality. You must have come across companies that claim very low prices against their competitors in order to get orders. But, what happens after that? Poor artwork quality, low-grade packaging, and low-quality or reduced potency medicines. Few rupees that you saved while negotiating will now cost you the reputation of your whole company.

On the other hand, there are few companies that offer competitive prices in the industry but never compromise on quality like Wokcwin Healthcare. You have to keep in mind that the business you are in is a long term business and in the end its the reputation of the brand that matters. No parent, child will prefer to choose a low quality medicine to give to their family members. Therefore be

Artwork Expertise: All generic brands are the same with the same APIs. The artwork design and outer packaging is the only thing that will attract the franchise taker and they will also gain attention on the shelf. The artwork has the ability to make or break your brand. Often times PCD franchise companies don't focus on designs and end up approving average designs. This costs them heavily in the later stages. Also, artworks need to be compliant with pharmaceutical standards and regulations which most designers fail to recognize. This mistake can cost you lakhs of rupees in penalty.

Here is an example to demonstrate the power of artwork:

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